Articles

An Agency Guide to Successful Meta Ad Creatives

Our Senior Paid Media Executive Archie Court breaks down the art of successful Meta Ad Creatives in our latest blog post.

Brighton SEO April 2025 - Key takeaways from our favourite talks

See our Brighton SEO conference recap where we share our key takeaways from our favourite talks - covering the latest insights in SEO.

PPC Hero Conference 2025 – Our Recap

Search Seven had a big presence at this year's PPC Hero conference. See here a PPC Hero Blog with insights from some of our favourite talks!

How To Optimise Google Shopping Ads

Best Practices To Boost Your Google Shopping Ads Performance & How Merchant Center Next & Image Search Are Simplifying The Search Landscape.

Understanding Google Shopping: Key Features, Benefits & Best Practices

Examining The Evolution Of Google Shopping & The Rise Of Performance Max With A Guide To Launching A Paid Campaign Using Merchant Center.

Google’s Search Generative Experience (SGE) Explained

We Explore What’s New With Google’s Search Generative Experience (SGE), Its Impact On PPC & SEO & How Businesses Can Adapt To These Changes.

Content Marketing: Top 10 Tips & Trends For 2024

Our Content Marketing Tips & Trends For 2024 Explores The Rise Of AI In Content Creation & Why Content Marketing Is Essential For SEO.

7 Metrics to Measure SEO Performance

With any SEO work it’s important to be able to report on progress, our 7 metrics to measure your SEO performance will help you gain valuable insights.

How to Use Pinterest For SEO

Using Pinterest for SEO visibility should be a part of your digital marketing strategy. But just how and why can Pinterest improve your search ranking?

Navigating Google Consent Mode v2: What You Need To Know

Missed The March Deadline? Find Out What Google Consent Mode Is & How To Implement It To Avoid Discrepancies In Your Website Or App Data.

7 Brand-Boosting Search Marketing Tactics For 2024

Looking For Inspiration On How To Elevate Your Search Marketing Strategies? Follow Our 7 A's To Boost Your Brand's Visibility Online.

PPC In 2023 & Beyond

Search Seven provides a synopsis on the latest PPC marketing developments and make forecasts for the future.

SEO in 2022 & Beyond

Search Seven provide a synopsis of 2022 in terms of Search Engine Optimisation (SEO) industry changes and make forecasts about the future.

Is Your Business 'SEO Fit'?

Search Seven CEO & Founder, Gavin Willis, explains how you can get your business into great shape online. Request a free SEO audit today.

Google Ads Best Practice - 10 Ways To Optimise Your Account

Link Building: A Development Strategy

Discover how link building drives SEO success. Learn why high-quality backlinks increase site authority, trust, & long-term online visibility

Learnings from lockdown, for us and our clients

Trends, insights and approaches throughout lockdown, for us and our clients. What have we learned and how can we prepare for future challenges?

Diversify Your Paid Media

Successful diversification will inevitably lead to greater brand awareness, growth and stability. Read more about the risks and opportunities.

Digital Highlights from February

OFCOM given more control online, Facebook Audience Network is closing mobile arm on 11th April and Burger King made an ad. It's all here - have a read.

Digital Highlights from January

This month we're talking Google, Google and more Google. January Core Update, the end of third party cookies and Ads. Beyonce makes an appearance, too.

PPC Trends & Changes For 2020

We look at how your customers can complete your contact form quicker, how voice search is impacting keyword strategy and alternative advertising platforms.

Is data stifling innovation?

We look at how you can be data-driven with your PPC strategy without missing incremental growth - including what you should and shouldn't be measuring.

Digital Highlights from November

This month we share another update from Bing, a welcome update from Google Ads, a HUGE update from Gary Vaynerchuk and a brief mention of Christmas adverts.

Digital Highlights from October

This month we share the latest update from Bing, why the Tories used Comic Sans, our love for Steven Bartlett and the importance of CRO for desktop. Enjoy.

Pricing Strategies: Is the lowest price always the most appealing?

We’ve become accustomed to paying as little as possible in return for as much as we can – but should all brands follow suit?

Why using UTM parameters on internal links is a very bad idea!

UTM parameters are only intended for external links so you have the information you need to review your digital marketing campaign's performance

Instagram marketing metrics, now with one less measurement

Instagram are dropping Likes - should brands be doing the same? We look at how it's impacting influencers and the industry, and how your brand fits in.

Search and the digital marketing mix: don’t just be a slave to the algorithm

In the final post in our #SearchSecret7 blog series for partner agencies, we look at the best and worst SEO practices, the importance of working with an ethical search agency and how search fits into the digital marketing mix.

How to improve website conversion rates

Lost in acronyms? Understand what a conversion rate is and learn what is conversion rate optimisation (CRO) with our helpful guide

Highly targeted paid media: the small budget secret weapon