Reddit Ads Agency
Reddit is a forum that gives businesses direct access to highly engaged audiences and communities who are already talking about your product or service offering. Reddit is a community where users are authentic and don’t want to be interrupted by ads. Nailing your tone and targeting on Reddit is everything - ads on Reddit need to feel native, and if they are not, communities will notice.
Our Reddit ads specialists plan, build and manage campaigns end to end. Not only are the team Reddit ads certified, they understand the platform and the way Reddit users behave, helping your business show up authentically, contribute to the conversation and grow brand awareness and engagement.
Talk to our Reddit Ads Team
Why use Reddit ads for your business?
People use Reddit as an authentic source of information when moving through the purchase journey. If somebody is interested in buying a product, signing up for a subscription or engaging with a service, Reddit allows them to research what people are saying about the offering, its benefits, costs and reviews, as well as ask for recommendations.
Reddit is a large forum of people who are already organised into interest-based communities (Subreddits), making it a valuable platform for businesses looking to reach relevant audiences. As an advertising platform, Reddit is unique in that it combines keyword targeting (used in paid search) and interest targeting (used in paid social). Both B2B and B2C businesses can run ads on Reddit, industries that are known to be able to grow awareness on Reddit include technology, software, retail & ecommerce, consumer goods and niche products and services.
Reddit is also less crowded with advertising than platforms such as Instagram and Facebook, and for many sectors, it can be less competitive to get your brand in front of relevant audiences.
Reddit campaigns often fail because businesses treat Reddit like Meta. The performance of Reddit ads relies on strategy, creative and targeting. We understand how Reddit users behave, what they want and how they engage with content, helping your business reach the right communities and drive results.
How do Reddit ads work?
Reddit ads appear in feeds and conversation threads, labelled as 'Promoted' posts. The setup process is similar to that of a meta campaign, our specialists outline the main campaign objective (awareness, traffic, conversions, app installs etc.) and strategically split out budget across targeted ad groups that are supported by creative.
The Reddit Ads platform allows for auction-based buying and bidding options as well as daily or lifetime budgets. Our team also assists with setting up tracking tracking via the Reddit Pixel / Conversions API so performance can be measured and optimisations made based on accurate data.
Reddit ads targeting options
Strategic targeting is crucial to running a successful Reddit ads campaign. At Search Seven, we research the right communities for each client, understanding their audiences’ interests and behaviours to ensure ads reach the people most likely to engage with your brand.
Reddit ads can be targeted by:
- Community (subreddit) targeting,
- Interest targeting
- Keyword targeting
- Location
- Device
- Custom/retargeting and lookalike audiences.
Our Reddit specialist will also use exclusions to avoid wasted spend and adhere to any brand guidelines.
Reddit ad types, specs and sizes
Reddit ads are designed to look and feel like native posts. The best-performing ads read more like a helpful post than a traditional banner.
Reddit ad types include:
- Image ads
- Video ads
- Carousels
- Conversation ads - shown within comment threads.
- Free-form ads - mix text, images, video and links in one post.
- Ask Me Anything (AMA) ads- dynamic call-to-action buttons and paid events
Want the full breakdown? Our Reddit Ads For Businesses Guide, written by paid media specialist, Amy Moore, covers every format in detail, with tips on which format works best for different campaign objectives.
How much do Reddit ads cost?
Like all paid media campaigns, the cost of advertising on Reddit depends on the campaign objective, targeting, level of competition and creative quality.
Reddit does set minimum daily budgets, currently at USD $5 per ad group for standard campaigns or USD $20 per day for Max Campaigns.
After analysing your audience and competition, our Reddit ads specialists will suggest a minimum starting budget that will allow us to gather meaningful data, test different audiences and creatives, and optimise campaign performance.
For niche audiences, Reddit is often seen as a cost-effective option for increasing brand visibility compared to other paid media channels.
Our Reddit Ads Process
Research and strategy
This is the important part. We spend time analysing how your target community behave across Reddit and build this into the strategy and campaign objectives.
Account and tracking set-up
We take control of the account setup and tracking process. Testing that data is recorded accurately.
Community-led creative and copywriting
We draft content that has a native tone and fits each subreddit, ensuring our brand shows up naturally.
Campaign build and ongoing optimisation
We analyse performance and make optimisations based on bids, budgets, A/B testing and exclusions.
Clear reporting
Inform you on what's working and guide what to test next.
Do Reddit ads work?
The effectiveness of Reddit ads is directly related how you show up. If you’re ads are generic, the campaign will perform poorly. For a reddit ad to convert, the targeting and creative has to suit the community. The campaigns that perform well are those that are well researched and tailored specifically for a niche audience. The ad needs to provide value rather than interruption. This is where Search Seven can help.
Why Choose Search Seven as your Reddit Ads Agency?
Our ads specialists are both Reddit users and advertising experts - we understand the forum and know how to make campaigns work. Our wider paid search experience also gives us an understanding of how Reddit advertising can complement Google, Meta and other channels to strengthen your overall paid media strategy.
Interested in Reddit ads