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Conversion Rate Optimisation (CRO)

Your digital marketing efforts may be driving lots of visitors to your website, but if they’re failing to convert, i.e. to complete your desired goal(s) – then those efforts are wasted.

A website must be optimised so that a greater proportion of visitors convert – whether a conversion is measured as making an enquiry or buying a product, for example.

Conversion rate optimisation (CRO) is an ongoing process. Performance is measured, analysed and A/B tests are proposed and implemented to improve the conversion rate and, ultimately, the user experience.

What are the benefits of CRO?

  • More business – a higher conversion rate means your traffic is working harder for you
  • CRO fixes the root causes which are preventing conversions
  • Cost effective – why pay for more traffic when you could get more sales from your existing traffic by improving your conversion rate?
  • Impacts all traffic: CRO benefits all visitors whichever digital marketing channel they’ve used to arrive at your site

Our CRO service includes

  • Strategic advice & planning
  • Technical web analytics audit
  • Assessment of current performance
  • Usability recommendations
  • Ongoing A/B conversion testing
  • Monthly bespoke reporting

What are the main features of Conversion Rate Optimisation (CRO)?

  • Full Web Analytics Audit

    Want to find out if your site is being accurately measured? A full web analytics audit will help to assess the entire customer journey, looking at usability as well as conversion, and provide recommendations for improvements in these areas.

  • Conversion Plan

    Following the web analytics audit of the site, a conversion plan will be formulated based on critical pages and key drop out points identified. This is then worked into a conversion calendar to visualise the strategy.

  • A/B Testing

    Through strategic A/B testing we can test multiple version of your landing page(s) to see which provides a better user experience.

  • Bespoke Reporting Software

    We use a program which provides exceptional reporting functionality so that tests are easily converted into visual graphs to demonstrate performance and results.

  • Integrated Conversion Analytics

    The conversion software that we use to run the tests enables the site to operate as normal whilst we make changes to a specific section using our own interface - this reduces the need or reliance to wait on changes by web developers, and allows us to have full control.

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