Search Engine Optimisation (SEO)

How your website is ranked within the search results is dependent on how Google’s algorithm ranks your site against your competitors.

Hundreds of signals influence this, and Google use these to determine relevancy, authority and trust. It rewards those which score highest with better visibility within the search results.

Search engine optimisation (SEO) is the process of improving the signals Google measures. We optimise a website for relevancy and accessibility, whilst content marketing and PR can help improve your site’s authority and trust.

What are the benefits of SEO?

  • Increased traffic to your site
  • Reach a highly engaged audience who are actively searching for what you offer
  • Cost effective – organic listings are essentially free as you don’t pay for clicks
  • Brand awareness – the more searchers see your site in the results, the more they’ll recognise you as industry experts
  • Increased trust – the majority of searchers click on natural listings as opposed to PPC ads

Our SEO Management includes

  • Full strategic research into user search behaviour
  • Competitor analysis of search landscape
  • Analytics & tracking review
  • Full SEO audit, identifying both technical and meta issues
  • Ad hoc consultancy to address the latest SEO developments
  • Ongoing content marketing, blog management and PR
  • Monthly bespoke KPI reporting

What are the main features of SEO?

  • Search Behaviour Analysis

    It’s important to not just drive visitors to your site, but to ensure they’re the right type of visitor. That’s why keyword research is vital to learn about the search behaviour of your target audience to ensure your site is optimised for relevant terms which will help drive high quality traffic.

  • SEO Audits

    Search engines examine many onsite factors when determining a site’s ranking. It’s therefore vital your site contains no technical hurdles which could prevent it being indexed, and has its meta data optimised in-line with the search behaviour analysis.

  • Content Marketing

    People love to visit and share websites which produce great content. It’s not just great for engagement though, if promoted well it can also help earn links which can boost your authority and rankings! We therefore offer onsite blogging, blogger outreach, infographic design and a press release service.

  • Local SEO

    An increasing number of searchers (especially on mobile devices) are looking for local businesses. That’s where our Local SEO service can help optimise your website and business listings, as well as build citations and encourage customer reviews to set you apart from your competitors.

  • International SEO

    If your website is multilingual or has a global presence then it's vital your site is correctly configured in order to compete in an overseas market.

  • Google Penalty Recovery

    The past few years have seen many sites hit by Google’s Panda and Penguin algorithm updates. With our in-depth analysis we can identify and diagnose areas which violate Google’s guidelines, and put together a strategy to place you on the road to recovery.

  • Mobile SEO

    Mobile usage has soared as a result of the popularity of smartphones, with many websites now offering a mobile version to provide a better user experience for those on the move. However, this can pose new SEO challenges which need to be addressed if they're to work as intended.

  • SEO Consultancy

    The world of SEO is ever-changing! Even when you think your site is fully optimised the search engine algorithms are constantly evolving which means you need to react to stay ahead of the curve. This is where we come in, with practical recommendations which adhere to best practice and the most recent industry developments.

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