Businesses can’t just rely on current customers, they need to acquire new customers to stay afloat. Through a mix of digital marketing channels such as PPC, Paid Social and SEO, you can achieve your goals in a cost-effective way.
PPC allows you to bid on various stages of the sales funnel, with different approaches to suit each part of the funnel. Use remarketing for upper funnel, building brand awareness and reminding audiences of your company’s products or services. Lower down the funnel, push users to convert and generate leads using high-intent search campaigns, targeting those who are using keyword qualifiers such as ‘buy’ or ‘quote’ or bidding higher for customers that have already been on your lead form page.
Use PPC against your internal targets, whether that be ROAS or ROI, and track your spend down to the penny. In addition to PPC being suitable for all budgets, use it against your internal targets, whether that be ROAS or ROI, and track your spend down to the penny.
In order to bring in a steady stream of leads, you’ll need to use SEO tactics to to assist with the visibility of your site. SEO offers a cost-efficient way to generate leads from your site, increase your client base and keep your business growing, through Search Behaviour Analysis to see what search terms users are looking for, as well as ongoing audits to ensure your site is both technically sound and has relevant content.
Our team at Search Seven have delivered successful digital marketing campaigns for our lead generation clients, producing leads of a high quality and value. Get in touch with us today to discuss your goals and how we can help you achieve them.