Digital Marketing for Lead Generation

Digital marketing and lead generation are directly related. Digital marketing channels allow businesses to build interest and attract prospects to your product or service whilst targeting audiences who are most likely to convert into leads. Not every lead is going to convert into a sale, so it’s important to have a strategy for identifying, nurturing, and converting your best opportunities.

What is Lead Generation in Digital Marketing

Lead generation isn’t the same for every business. A lead can be an:

• Email enquiry
• Phone call
• Form submission
• File download
• Quote request

Or any form of action made by a customer with interest in a product or service. As a lead gen marketing agency, we can attract high-value traffic, improve conversion processes and increase the amount of quality leads that come through your website.

Our PPC lead generation services offer the flexibility to target users at every stage of the sales funnel:

1. At the top of the funnel, remarketing helps to build brand awareness and keep your business front of mind.
2. Further down the funnel, high-intent search campaigns encourage conversions by targeting users who are actively searching for terms like ‘buy’ or ‘quote’.
3. You can also bid more competitively for users who have already visited your lead form page. 

PPC is adaptable to suit budgets of all sizes and can be aligned with internal goals, whether that is ROAS or ROI. With detailed tracking, you can monitor performance and manage spend with precision.

To maintain a consistent pipeline of enquiries, lead gen SEO plays a key role. It provides a long-term, cost-efficient way to boost your website’s visibility and attract the right audience.

Our SEO lead generation service includes an in-depth Search Behaviour Analysis, which uncovers:

1. The terms your potential customers are searching
2. The intent behind each search term
3. The relative competitiveness of the search query

By strategically building out content that speaks to users search intent, addresses pain points, incorporates seasonality and encourages conversions, we can get your brand in front of users who are most likely to convert into a lead.

Using paid social media is highly effective for generating quality business leads. Our Paid Media team understands how different social platforms attract different audiences and operate on unique algorithms. For example, leads generated through Instagram and Facebook differ from those on LinkedIn. We’re able to leverage the strengths of each platform, allowing us to:

• Target audiences in detail based on interests, demographics, and more
• Run short-term campaigns to drive leads for specific products or services.
• Retarget people who have already shown interest
• Conduct A/B testing to compare multiple ad variations to determine what works best

Tracking of events through GA4 is essential in measuring the success of lead generation digital marketing. Accurate performance metrics allow you to understand your audience and how their responding to your marketing efforts. Our team work with you to define your conversion goals, implement and test tracking and provide reporting data that is accurate and easy to digest.

We’re proud to help our clients achieve real, measurable growth in website leads. Our campaign work for a recent SEO client included:

• Fixing all tracking across the site to accurately and effectively measure all activity.
• Increasing the number of enquiries driven by organic traffic through content creation, optimisation and Technical SEO fixes.
• Running a range of search, display, and remarketing campaigns to reach a highly relevant audience.
• Delivering campaigns tailored to seasonal and time-sensitive deals.

This resulted in:

• 100% increase in Click Through Rate
• 46% decrease in cost per conversion
• 160% increase in organic traffic

View more examples of our approach to digital marketing lead generation here.