The food & drink industry has fierce competition, so capturing your audience with targeted ads and highly optimised websites has never been more important. Whether you're a restaurant that wants to target local foodies, or a national enterprise that wants to raise awareness of a new product, investing in digital marketing is extremely important in order to stay competitive. Making sure your site is appearing for relevant searches such as ‘sports bar Brighton’ is an excellent way to drive footfall, and you can achieve this through both PPC and SEO.
With so many competitors, it's essential for companies to understand what the user is searching for - and where. Using keyword research, our SEO team will decipher what users are searching for and optimising for local search terms both technically and through its content to increase your rankings and relevant traffic, as well as your Google My Business account optimisation.
Through Google Analytics, we’ll understand how users arrive at your site and what they do when they’re there and how best to push them to convert. Once your site is fully optimised, we utilise PR outreach to improve authority of your site and increase brand awareness of your product or company.
There are different strategies for different types of businesses; If you're a restaurant, there should be a focus on optimising for local search terms. If your content is based around recipes, we can optimise so your recipes can appear in Google Search results and Google Images. If your Ecommerce, we can help grow your market share through Search Behaviour Analysis and SEO audits to ensure your site's information architecture and navigation is correctly set up.
Using PPC, there are a variety of methods to get the word out about your brand. Through ongoing testing and learning, our account managers create a strategy that suits you and your offering by understanding audiences, their behaviour, and how best to push them to convert. From using geo-targeted ads to remarketing to ad copy testing, we will find the strategy that suits you and your goals, whether that's Return on Ad Spend (ROAS) or CPA (Cost Per Acquisition).
Through account management, our team at Search Seven have increased our food & drink clients’ revenue by 54% and achieved their clients objective of improving ROAS, with an 18% increase - find out more here. Discover more today by getting in touch and find out how we can help you achieve your goals.