Bing & LinkedIn Join Forces For Enhanced Targeting

Since Microsoft purchased LinkedIn two years ago, it has brought about the possibility of how advertisers can utilise this info. This has now been brought to fruition.

LinkedIn data, a user’s company, job function, and industry, will now be able to use this for Bing search campaigns.

Originally, this data was only made available on the Microsoft Audience Network with limited access to LinkedIn data earlier this year. Now, it will be available for all advertising using Bing Ads.

In Bing’s announcement, David Pann, General Manager of Microsoft Search Advertising, said: “Unique to the Bing Ads platform, this is a great opportunity for marketers to maximize their campaign spend with more precision-based targeting.”

Currently, this data is only available in the US, with the rollout to the UK likely to follow suit soon.

For information on Bing and LinkedIn advertising, contact us today.

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