Content Marketing

You’ve heard the phrase ‘Content is King’ – but what does it really mean for your business? It means gradually connecting with your customers until you become the voice of authority in your industry – their go-to for advice, and finally the company they buy from. You creep up the organic search rankings as people find your content useful, and the more regularly you post, the more people check back to see what you’re writing about next. It’s a way of converting readers into leads and, eventually, paying customers.

Finding the time to sit down and map out content can be difficult, though. Keyword research, looking at seasonal trends, common queries and a wealth of other data all go into our Content Insight phase, and go into shaping our Content Marketing Strategies. We pride ourselves on understanding your customers queries, and leading them to your website for the answers. Time and time again.

• Build trust with your audience and become an industry expert
• Increase traffic to your website through organic SEO
• Integrate content into your marketing strategy and convert visitors into leads
• Create shareable content for your social media platforms

• Content marketing strategy
• Search behaviour analysis
• Seasonal trends and customer personas
• Competitor content and social media analysis
• Creation of media list
• Content creation – including infographics, videos and whitepapers
• SEO optimised copywriting
• Outreach and social promotion
• Identify industry influencers
• Reporting

• Ongoing reporting
• Ongoing competitor content and social media analysis
• Monthly content creation
• Outreach and social promotion