An AI SEO Agency delivering future-focused AI Search Optimisation
Future-proof your search potential with Search Seven.
With years of search expertise behind us and a keen eye on what’s next, we help brands stay visible in an ever-evolving search landscape.
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What is AI Search?
AI Search refers to searches carried out in search engines and platforms - such as large language models (LLMs) - that use Artificial Intelligence (AI) to generate answers to different queries and prompts.
The key difference between AI Search systems and traditional search engines is that instead of matching keyword-based search queries to a list of relevant website links, AI Search will deliver answers upfront and directly in-platform.
What is AI Search Optimisation?
‘AI Search Optimisation’ is just one way you can describe the growing practice of tailoring your search strategy to encompass AI Search systems. You are also likely to have heard terms like 'GEO', 'AIO', 'AEO', and more used to describe the process of improving your visibility in AI Search.
Search Behaviour is changing with users now expecting faster results that directly answer their queries. AI Search is conversational, offers the opportunity for follow-up questions and offers an entirely personalised experience.
We are seeing more AI-generated answers, more conversational search behaviour, and faster decision-making moments than ever before.
Search platforms are adapting to this shift in user behaviour, integrating AI features directly into their search results, surfacing ‘best answers’ alongside traditional blue links.
So, is this the death of search optimisation as we know it? Well, no.
AI Search platforms rely on the same core foundational elements as traditional SEO to source and surface brands, websites, and answers. They also rely on brand visibility and authority signals that prove you are the experts in your field worth listening to.
It’s a different game but the basic rules are the same. You need to have great, human-first content, clearly demonstrate that you’re a trustworthy authority in your space and have that information be easily accessible to users and to crawlers.
So, in the growing age of AI, we can be certain that SEO search fundamentals - and the expertise of experienced marketers - will be more important than ever.
Our Approach to AI Search Optimisation
Search Seven believes strongly in creating and delivering a service built for the future of Search.
We know that AI systems surface sources and information using the same fundamental pillars we use for traditional search optimisation.
Technical performance and the ability to easily crawl and index your information is key. Creating high-quality, authoritative content that genuinely serves the end user is imperative and ensuring your brand is visible through links and wider online exposure is essential.
We’re an AI SEO Agency that firmly roots our AI Search Optimisation in core SEO practices whilst widening the net to explore and test new opportunities and routes to AI Search success.
Frequently Asked Questions
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