Tags, triggers and variables, what does it all mean?! Discover how you can utilise Google Tag Manager (GTM) to deploy third-party tracking scripts, helping you gain extra insight about your visitors in this training course which covers all the fundamentals.
Duration: Half day
Agenda
- What is Google Tag Manager?
- Benefits of GTM
- Account hierarchy
- Container code installation
- User interface
- Tags, triggers and variables
- What is a tag?
- Supported (i.e. Google Analytics)
- Custom (i.e. Facebook)
- What is a trigger?
- Page views
- Clicks
- Scroll depth
- Video interactions
- Form submissions
- Custom events
- Trigger groups
- What is a variable?
- Built in
- User defined
- Lookup tables
- Datalayer
- Ecommerce
- Debugging
- Publishing
- Q&A
- For up to four people per class
- Our training takes place both online and face to face, depending on your preference.
- For larger groups please contact us
- Special rates for charities