Get to grips with Google Analytics in this half-day training course which will help you make sense of the data you’re seeing. Is your account correctly configured, what does the data mean and what insights can you draw from it to improve your marketing performance?
Duration: Half day
Agenda
- What is Google Analytics?
- Account Structure & Installation
- View Settings (Filters, Site Search etc.)
- Interface Layout
- Users & Sessions
- Audiences
- Traffic Sources
- Tracking Links from Campaigns (e.g. Email, Social)
- Referral Exclusions
- Conversions (Goals & Events)
- Conversion Attribution
- Funnel Visualisation
- Google Tag Manager (GTM)
- Ecommerce tracking
- Page Views & Value
- User Navigation
- Segments & Filters
- Custom Reports
- Dashboards
- Q&A
- For up to four people per class
- Our training takes places at our seaside offices in Brighton & Hove
- For larger groups and/or a different venue please contact us
