Google Analytics Training (Beginners)

Get to grips with Google Analytics in this half-day training course which will help you make sense of the data you’re seeing. Is your account correctly configured, what does the data mean and what insights can you draw from it to improve your marketing performance?

Duration: Half day

Agenda

  • What is Google Analytics?
  • Account Structure & Setup
  • Audiences
  • Traffic Sources
  • Tracking Links from Campaigns (e.g. Email, Social)
  • Conversions (Goals & Events)
  • Funnel Visualisation
  • Google Tag Manager (GTM)
  • Page Views & Value
  • User Navigation
  • Segments & Filters
  • Custom Reports
  • Dashboards
  • Q&A
Starting from £500 – Ask about our training today
  • For up to three people per class
  • Our training takes places at our seaside offices in Brighton & Hove
  • For larger classes and/or a different venue please contact us

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