Carousel Brighton - West Pier

SEO & PPC Training

Getting to grips with digital marketing can seem a daunting task. It’s an industry full of acronyms and it’s constantly evolving – and at a rapid pace. Making sense of the data can be a challenge in itself.

Our training courses cover all of the essentials – whether PPC, SEO or Google Analytics. They are a great introduction to managing your own digital marketing channels. We’ll help you to better understand the data, so you can make informed decisions.

Our SEO training covers

  • Webmaster tools
  • XML sitemap and robots.txt
  • HTTP status codes
  • Meta titles & descriptions
  • Image alt text
  • Internal linking
  • Pagination
  • Semantic markup
  • Site speed & mobile usability

Our PPC training covers

  • Analytics & conversion tracking
  • Keyword match types
  • Negative keywords
  • Account structure
  • Bidding strategy
  • Writing ad copy
  • Ad extensions
  • Targeting & scheduling
  • Display network

 

Full details available here.

What are the benefits of a PPC or SEO training course?

  • Actionable Training

    Using insights learnt on the day you can go back to the office with great ideas to implement.

  • Increase your Value

    Learn new skills or expand your existing knowledge to help increase your value to your employer.

  • Learn from Professionals

    You'll be learning from an experienced professional who has years of knowledge to share with you.

  • Full Training Documentation

    Don't worry about hastily making notes, everything discussed will also be emailed across to you.

  • Tea, Coffee and Biscuits!

    No training session would be complete without a selection of hot drinks and chocolate biscuits to help keep your brain alert.

  • This field is for validation purposes and should be left unchanged.