Paid Media is a highly effective way of advertising your website to an audience who are already searching for what you offer, or who match your target demographics, location, behaviour or interests.
Specifically, PPC (Pay Per Click) gets your business straight to the top of the search results when people are searching for the products or services you provide. By showing highly targeted ads in the right place at the right time, we can drive relevant traffic direct to your website.
Display on the other hand allows us to run ads on third party websites or social platforms such as Facebook. These are targeted to an audience who are at a different stage in the consumer life-cycle and therefore create awareness of your business by reaching them based upon their demographics, interests or behaviour.
What are the benefits of PPC?
- Instant traffic to your website
- Reach an audience who are actively searching for what you offer, or who match your target demographic
- Only pay when your ads are clicked – therefore no wasted budget
- Suitable for all budgets – you have complete control over how much is spent
- Completely measurable – all sales/enquiries are monitored so we can report on ROI and use this data to fine tune performance
Our PPC Management includes
- Strategic advice & planning
- Analytics & tracking review
- Paid media account build (or restructure)
- Creative ads written by professional copywriters
- Relevant keywords/placements aligned with our strategic research
- Ongoing optimisation and bid management to achieve your objectives
- Monthly bespoke KPI reporting