Paid Media (PPC & Display)

Paid Media is a highly effective way of advertising your website to an audience who are already searching for what you offer, or who match your target demographics, location, behaviour or interests.

Specifically, PPC (Pay Per Click) gets your business straight to the top of the search results when people are searching for the products or services you provide. By showing highly targeted ads in the right place at the right time, we can drive relevant traffic direct to your website.

Display on the other hand allows us to run ads on third party websites or social platforms such as Facebook. These are targeted to an audience who are at a different stage in the consumer life-cycle and therefore create awareness of your business by reaching them based upon their demographics, interests or behaviour.

What are the benefits of PPC?

  • Instant traffic to your website
  • Reach an audience who are actively searching for what you offer, or who match your target demographic
  • Only pay when your ads are clicked – therefore no wasted budget
  • Suitable for all budgets – you have complete control over how much is spent
  • Completely measurable – all sales/enquiries are monitored so we can report on ROI and use this data to fine tune performance

Our PPC Management includes

  • Strategic advice & planning
  • Analytics & tracking review
  • Paid media account build (or restructure)
  • Creative ads written by professional copywriters
  • Relevant keywords/placements aligned with our strategic research
  • Ongoing optimisation and bid management to achieve your objectives
  • Monthly bespoke KPI reporting

What are the main features of PPC & Display?

  • Geographic Targeting & Ad Scheduling

    All ads can be restricted by location which means Paid Media is suitable for both local businesses as well as brands that operate globally. What’s more, ads can be scheduled based upon which time of the day performs best or if you'd rather they weren't active 24/7.

  • Remarketing

    Re-engage with your previous site visitors who for one reason or other didn’t convert – even tempt them back with an exclusive discount just for them.

  • Access the Display Network

    The Google Display Network (GDN) lets us reach over 90% of global internet users across 2 million sites. We can therefore identify websites where your audience spend their time and show them ads.

  • Call Tracking

    It’s important to know the impact of Paid Media on your phone calls, especially with continued growth in mobile usage. Our call tracking solution however means we can provide you with a true reflection of Paid Media performance both offline as well as on.

  • Ecommerce Product Feeds

    If you’re an ecommerce site then we can incorporate your product feed directly into Google’s search results. Not only will this show product prices and images, but it will also instantly reflect changing stock levels.

  • Other Paid Media Networks

    Looking to acquire more business? Expand beyond Google and reach a wider audience across Yahoo, Bing, YouTube, Facebook, Twitter and Linkedin.

  • App Promotion

    Do you want to drive downloads of your new app in iTunes or the Google Play store? It won’t be downloaded if no one knows it’s there! We selectively target ads that can be seen by Android or iOS users to encourage app downloads.

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