Pay-per-click (PPC) is a way of promoting your website to an audience who are actively searching for what you offer, or who match your target demographic, location, behaviour or interests.

Through paid search we can show relevant ads to people who are searching on Google, Yahoo or Bing for your products or services. This is a highly engaged audience who know what they want and are already part way through the customer lifecycle journey.

Paid social and display on the other hand is great for reaching out to people reading the news, checking their email, watching YouTube or engaging with social media (eg. Facebook, Twitter, Linkedin etc).

Via the Google Display Network we can reach over 90 percent of Internet users across two million websites to increase awareness of your brand, whilst paid social allows for even more specific targeting thanks to the wealth of information social media platforms store on their users, including demographics, interests and behaviours.