Pay-per-click (PPC) is a way of promoting your website to an audience who are actively searching for what you offer, or who match your target demographic, location, behaviour or interests.
Pay-Per-Click (PPC)
Through paid search, our team of Google-certified experts can show highly relevant and targeted ads to people that are actively searching on Google, Bing or Yahoo for your products or services. This is a highly engaged audience who know what they want and already part way through the customer lifecycle journey.
Paid social on the other hand is great for reaching out to individuals based on their interests, demographics and behaviours across social media platforms such as Facebook, Instagram, Twitter, Linkedin and Snapchat. Advertising on paid social platforms allows businesses to generate brand awareness, influence purchases or enquiries and keep their existing customer base engaged.
Via the Google Display Network, businesses can reach over 90 percent of internet users across two million website through showing images or videos to highly relevant users. Display advertising is an effective way to increase the awareness of your brand and influence users to visit your website.
Search Seven constantly work on your paid media accounts to increase efficiencies and drive incremental growth through best practice, data driven management and expert analysis. If you’d like our initial thoughts on how we could apply this to your existing PPC accounts then contact us today for a free audit.
- Completely measurable ROI
- Only pay when ads are clicked
- Suitable for all budgets, big or small
- Immediate visibility and traffic
- Reach your target audience based on demographic, interests & behaviour
- Text, display & video ads
- Builds brand awareness
- Full strategic advice, planning and execution in line with your business objectives
- Analytics & tracking review
- Paid media account build or restructure
- Relevant keywords and targeting aligned with our strategic research
- Continuously review paid media strategy to enable business growth
- Ongoing optimisation to achieve your objectives
- Bid management to maximise efficiencies and increase ROI
- Split testing new ads and landing pages
- Cross-channel management (Paid Search, Social, Display & Video)
- Customer segmentation
- Attribution analysis
- Bespoke KPI reporting & review meetings
- Flexible monthly management packages
Overview
Through paid search, our team of Google-certified experts can show highly relevant and targeted ads to people that are actively searching on Google, Bing or Yahoo for your products or services. This is a highly engaged audience who know what they want and already part way through the customer lifecycle journey.
Paid social on the other hand is great for reaching out to individuals based on their interests, demographics and behaviours across social media platforms such as Facebook, Instagram, Twitter, Linkedin and Snapchat. Advertising on paid social platforms allows businesses to generate brand awareness, influence purchases or enquiries and keep their existing customer base engaged.
Via the Google Display Network, businesses can reach over 90 percent of internet users across two million website through showing images or videos to highly relevant users. Display advertising is an effective way to increase the awareness of your brand and influence users to visit your website.
Search Seven constantly work on your paid media accounts to increase efficiencies and drive incremental growth through best practice, data driven management and expert analysis. If you’d like our initial thoughts on how we could apply this to your existing PPC accounts then contact us today for a free audit.
Benefits
- Completely measurable ROI
- Only pay when ads are clicked
- Suitable for all budgets, big or small
- Immediate visibility and traffic
- Reach your target audience based on demographic, interests & behaviour
- Text, display & video ads
- Builds brand awareness
Strategy
- Full strategic advice, planning and execution in line with your business objectives
- Analytics & tracking review
- Paid media account build or restructure
- Relevant keywords and targeting aligned with our strategic research
- Continuously review paid media strategy to enable business growth
Management
- Ongoing optimisation to achieve your objectives
- Bid management to maximise efficiencies and increase ROI
- Split testing new ads and landing pages
- Cross-channel management (Paid Search, Social, Display & Video)
- Customer segmentation
- Attribution analysis
- Bespoke KPI reporting & review meetings
- Flexible monthly management packages
