Google Ads PPC Training
Access hands-on Google PPC training from our award-winning team, designed with your organisation in mind. Choose from beginner sessions or tailored paid search workshops that are suitable for all industries.
Looking to build in-house Paid Search skills?
Beginner PPC Training
Our online PPC (pay per click) training session provides everything you need to know at a beginner-level.
Perfect for both those who are looking to get started with paid search, or someone with previous experience looking to refresh their knowledge, our paid search training is designed to build confidence across the Google Ads platform and ecosystems – all from the comfort of your own home or office.
Taking place virtually over 2.5 hours, our Google-certified experts will run through our Google-based paid search training, demonstrating best practices, how to optimise your campaigns and how to set yourself up for success in the Google Ads platform.
After the session, you will receive a copy of the training presentation, a session recording, and an opportunity to follow up with the PPC team if you have further questions.
What’s covered in our Beginners PPC Training?
Our paid search training covers:
- Overview of Paid Search landscape
- Setting up your account: Importance of settings to align with objectives
- How best to structure your accounts, from campaigns to keywords
- Key optimisations and strategies
- Overview of campaign types and when to use them - from Display to Performance Max
- Insight into other PPC platforms such as Microsoft Ads
Our Paid Search (PPC) Workshops
Looking for a more tailored paid search training session that is bespoke to your business and Google Ads account? Our Google-based PPC training workshop is a 3-step process; an initial account audit by one of our paid media specialists, followed by a presentation on findings and opportunities, finishing with a practical session to help you implement changes.
We will conduct a comprehensive audit of your Google Ads account to provide you with a tailored training session based on your current account performance. The session will highlight areas for improvement, opportunities for growth and help implement best practices across all elements of your account.
Workshop Agenda
Duration: 1 day
Theory Training / Audit Findings:
- KPIs & Objectives
- Current Performance
- Areas for Improvement
- Opportunities for Growth
- Ongoing Optimisation Opportunities
- Best Practices for your Ad Campaigns
Practical PPC Training:
- Work together with our team to implement proposed changes in Google Ads or Google Ads Editor
- Collaborate on your next steps and the strategy for your account moving forwards.
Benefits of internal PPC Training Workshops
Investment in internal PPC marketing training will ensure your marketing team becomes confident, capable, and completely self-sufficient when running Google Ad Campaigns for your organisation. Through our training packages your team will build the practical skills required to plan, launch, and manage successful campaigns in-house.
Through our paid search workshops, your team will walk away with:
Actionable, Practical Google Ads Training
Using skills acquired on the day you can go back to the office with great ideas to implement.
Skills in Campaign Planning, Building & Management
Learn new skills or expand your existing knowledge to help increase value to your wider marketing strategies.
Insights & Tips from Experienced Professionals
You’ll be learning from an experienced paid search (PPC) professional who has years of knowledge and hands-on experience across a wide range of platforms and sectors to share with you.
Full Training Documentation
All key learnings and resources are shared after the session, so your team has clear reference materials to support ongoing implementation.
Group Training
Our PPC online training sessions are designed for up to four people per session, allowing us to provide detailed, hands-on guidance, individual support, and plenty of time for questions.
For larger groups, please contact us to discuss tailored options.
We also provide training across Google Analytics, SEO, Google Tag Manager and more. Discover our digital marketing training packages here.
Get in touch.
Let’s chat about how we can assist you with your team’s digital marketing training.
For new business:
Book a meeting with Harley
For partner enquiries:
Book a meeting with Gav