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Google Analytics 4 (GA4) Set Up Agency

Embrace data-led decisions. We can support you with your GA4 set up to ensure accurate and meaningful tracking of user journeys.

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What is GA4?

GA4 (Google Analytics 4) is the latest version of Google’s analytics service. This modern take on the platform introduces a new approach to tracking, shifting from session-based data (previously seen in Google’s Universal Analytics) to an event driven model. The purpose of this shift being that it allows for a more accurate representation of user behaviour across websites and mobile apps.

However, with this shift came confusion as many marketers and organisations had to pivot away from their established approach to a whole new way of working, discovering a more complex - and very different - model in GA4.

Our GA4 Setup Services

An efficient Google Analytics 4 set up is paramount to understanding user journeys. Too often organisations are finding their data and reports unreliable, inaccessible, or inaccurate.

That’s where we come in. Search Seven have helped many businesses effectively manage their GA4 set ups. First, by successfully migrating clients from UA (Universal Analytics) to Google Analytics 4 and now by helping clients with efficient GA4 set up services. From audits and in-platform actions to team training – our agency can help guide your team towards confident, data-driven decisions.

What are the Benefits of GA4?

The launch of Google Analytics 4 brought with it a range of benefits and exciting features, such as:

  • Cross-platform Insights – GA4 combines data from websites and mobile apps, giving a full view of user behaviour.
  • Enhanced Reporting – The new Explore reports offer deeper insights and greater flexibility.
  • Predictive Analytics – GA4 uses machine learning to forecast trends and user behaviour.
  • BigQuery Integration – Unlock advanced analysis by syncing GA4 data directly with BigQuery.

How we can help you

We’re a professional digital marketing and GA4 setup agency offering tailored audits and setups, ensuring your tracking is fully optimised for your organisation's needs.

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GA4 Setup Service

Benefit from a fully customised GA4 setup where we ensure your tracking is accurate, efficient, and aligned with your goals.

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Event Tracking

Easily track the actions that mean the most to you by implementing bespoke event tracking across your website.

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GA4 Audit Services

Already have an account but unsure it’s operating efficiently? Our team will run a full audit of your existing setup and provide recommendations on how to bring it in line with best practices and your organisation's needs.

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Google Tag Manager (GTM) Audit

Now is the perfect time to audit your Google Tag Manager account. GA4 offers new tracking capabilities, and we ensure your GTM setup is fully optimised to take advantage of them.

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GA4 & GTM Training

Navigating GA4’s new interface can be challenging. Our virtual GA4 training sessions help you understand how to use GA4 effectively, track the right metrics, and generate reports that provide real business insights. We also provide training for Google Tag Manager, a fantastic partner and delivery system to GA4.

Let’s Get You Set Up with GA4

Whether you need a full setup, tracking audit, or expert training, we’re here to help. Get in touch today to start the conversation.

Gavin Willis

For partner enquiries:

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