PPC Training Courses

PPC Theory – £350 excl. travel expenses

In this half day course, we will go through the ins and outs of Google Ads, including how to get the most out of your campaigns. This course is perfect for those new to Google Ads or executives looking to get stuck in to PPC. Together, we will cover:

  • Introduction to PPC
  • Account structure
  • Keywords and quality score
  • Ads (and ad extensions)

TEA BREAK

  • Campaign settings
  • Bid strategies
  • Optimisation
  • Other platforms

PPC Practical – £350 excl. travel expenses

It is recommended that the PPC Theory course is completed before taking on this one. Over half a day, we will get Google Ads and AdWords Editor open and begin creating campaigns, writing ads, sorting keywords and more. This is ideal for those who are ready to take the leap into the world of PPC. Together, we will cover:

  • Creating a campaign structure with:
    • Copy
    • Keywords
    • Ad Extensions
  • Uploading using AdWords Editor

TEA BREAK

  • Optimisation tasks
    • Reviewing the interface
    • Any other questions

PPC Theory & Practical – £650 excl. travel expenses

This one day course is for those looking to go from PPC novice to guru. We will cover both the theory of Google Ads and what makes a good PPC campaign, to setting up a brand-new campaign. Perfect for those looking for a thorough Google Ads learning experience. Together, we will cover:

  • Introduction to PPC
  • Account structure
  • Keywords and quality score
  • Ads (and ad extensions)

TEA BREAK

  • Campaign settings
  • Bid strategies
  • Optimisation
  • Other platforms

LUNCH

  • Creating a campaign structure with:
    • Copy
    • Keywords
    • Ad Extensions
  • Uploading using AdWords Editor

TEA BREAK

  • Optimisation tasks
    • Reviewing the interface
    • Any other questions

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