Our Approach - Think, Build & Engage

No two businesses are the same. Each business has the unique opportunity to stand out from their competitors and put in place a strategy to maximise their online presence. That is why our approach to formulating a great strategy for your business always starts with an extensive research phase to help us achieve a better understanding of your industry and current performance.

There’s a bit more to it than that though, so read on for further insight into what makes our Think, Build, Engage approach so effective…

We never blindly start a campaign with the assumption that what has worked for one client will work for another. We therefore perform a thorough evaluation which examines the following core areas…

  • Keyword analysis of your site
  • Search behaviour analysis
  • Seasonal trends
  • Competitor analysis
  • Analytics review
  • ROI & profit margins

Once we’ve performed the above strategic research we can use these key learnings and insights as the foundation for building and implementing an effective strategy which could entail some of the following services dependent upon your objectives…

  • Pre-launch wireframe audit
  • Technical onsite SEO audit
  • Meta content audit
  • PPC account build/restructure
  • Web analytics audit

For a truly effective digital strategy you need to remain engaged and stay one step ahead of your competitors. Search engine algorithms are constantly evolving, and the competitor landscape frequently poses new threats to your business objectives which need to be countered, for which we provide the following services…

  • Monthly PPC management
  • Ongoing SEO consultancy
  • Content marketing
  • CRO (Conversion Rate Optimisation)
  • KPI reporting
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