The world of SEO is always evolving, with Google constantly tweaking their algorithm to deliver a better user experience. From relevancy to authority and trust, in this SEO training course we’ll make sure your site ticks all the right boxes to give it the best chance of ranking within Google.
Duration: Half day
Agenda
- What is SEO?
- Ranking algorithms
- What do Google want?
- Onsite SEO
- Google Search Console
- Crawling & indexing (XML Sitemap & Robots.txt)
- Internal Linking
- Site hierarchy
- Keyword research
- Meta data
- Page copy & headings
- Images & videos
- Duplicate content
- Redirects
- Canonical tags
- Structured data
- HTTPS
- Page speed
- Mobile
- Offsite SEO
- The evolution of links
- Anchor text
- Link building strategies & tactics
- Competitor link analysis
- Google My Business
- Useful resources
- Q&A
- For up to four people per class
- Our training takes place both online and face to face, depending on your preference.
- For larger groups please contact us
- Special rates for charities