WBC Products

WBC

The Client

For over three decades WBC has flown the flag for UK retail, offering choice, value and exceptional service to the thousands of small independent retailers that make up our high streets and many of the world’s most exciting brands. 

They began their journey with a £5000 loan from the Prince’s Trust, with the founders designing their first wine packaging, purchasing a van and starting to trade out of it. Today they provide a vast choice of gift & and protective packaging, at competitive value, and great service to the thousands of independent retailers they serve. 

Objective

Search Seven works with WBC across its Search Marketing including both PPC and SEO activities. Whilst they started with PPC management, WBC wanted to partner with an SEO agency having previously managed this in-house. 

Approach

To gain a greater insight into the performance of their website, multiple audits took place which highlighted various technical issues that we then worked closely with the WBC marketing and digital team to resolve. 

A combination of identifying the issues, open discussions about growth opportunities, and swift implementation of recommendations resulted in the following outcomes during a 6-month review of their SEO campaigns.

Results over 6 month period

  • 00% Increase in Conversions
  • 00% Increase in Revenue
  • 00% Increase in Website Engagement Rate
  • 00 Keywords Saw Increased Visibility

Having successfully partnered with Search Seven on the PPC front, we were keen to review our Organic efforts with the aim of increasing traffic, conversions and revenue.  Amy at Search Seven provided a meticulous website audit that not only identified immediate quick wins but also provided a comprehensive roadmap for mid and long-term enhancements. Amy's proactive approach includes continuous monitoring of our site, promptly reporting and addressing issues before they impact our performance adversely. We are delighted with the results achieved thus far and appreciate the professional and friendly expertise Amy and Search Seven bring to the table.

Lauren King Head of Marketing & Digital

 

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