sussex county cricket case study

Sussex County Cricket Club

Gary Pleece

The results from the PPC campaign in promoting the T20 homes games were fantastic, leading to sell-out crowds and a very impressive ROI.

Gary Pleece Pleece & Co, Sussex CCC marketing partner

Sussex County Cricket Club participate in many different forms of cricket, from test matches, one day games and T20 matches.

  • 00% Reduction in CPC
  • 000% Improvement in ticket sales
  • 000% Improvement in ROI


Working closely with Sussex’s strategic marketing partner, Pleece & Co, Sussex County Cricket Club had the aim of increasing online ticket sales for the T20 games to bring more spectators to the matches during the summer competition.


Following thorough strategic research, with the aim of understanding user behaviour and audience demographics, targeted Adwords and Facebook campaigns were built to capture this audience. This was followed by a display campaign which was able to successfully re-engage with people who had previously visited the site and improve conversion rates. These highly targeted campaigns, combined with time sensitive ad messaging saw year-on-year ROI increases of 365%.


Having worked with Sussex County Cricket Club since 2014 we’ve seen fantastic improvements including…

  • 30% reduction in CPC
  • 450% improvement in ticket sales
  • 365% improvement in ROI

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