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Elleven Dental

Elleven Dental are an award-winning dental surgery based in the W1 Harley Street area. Their dentists and hygienists advise children and adults on how best to care for their teeth and gums, along with cosmetic dentistry which focuses on smile aesthetics and more.

elleven dental london - search seven case study

Objective

Elleven Dental needed help improving their online exposure to drive more enquiries and bookings via their site.

Primarily, the aim was to get the Google Search campaigns improved as part of a holistic strategy in attaining more clients.

Solution

A holistic strategy was devised with our close partners for an eight-month plan which saw a multi-channel approach created in reaching out to new and qualified clients. This included:

  • A review and restructure of the PPC account
    • This included adding in additional tracking to see all touchpoints on the site
  • Creation of a Facebook advertising account
    • This was devised to both bring traffic to the site, as well as using lead generation ads on Facebook
  • An SEO meta and tech audit
  • An online PR strategy reaching out to young business professionals
  • A CRO audit to identify where improvements could be made on the site
  • Regular blog posts
  • Consultancy on landing page creation

We were in close contact with Elleven for each of these parts of the strategy to ensure we were delivering on KPIs. This close contact remained once PPC was live, SEO audits were undertaken, changes to the site via CRO were made etc.

Results

  • 148% improvement in CTR on Google Ads
  • Over 400% improvement in conversion rate
  • Expansion into other platforms such as Bing and Instagram
  • Immediate improvements in bounce rate, pages/session and average session duration
  • Continual engaging blog posts and reaching out to relevant media publishers

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