Strategic Research

No two campaigns are the same. Before formulating a strategy for your search marketing campaign it’s important to perform a thorough analysis of your industry and current performance. Now that’s the way to do it!

What’s worked for one client may not be applicable for you, so that’s why we’ll sit down with you to discuss your business objectives and previous online marketing you’ve done. In addition to this our strategic research also gives us further insight into core areas such as your analytics, user search behaviour, seasonal trends and even what your competitors are up to.

All of this insight is then analysed and a bespoke digital strategy is devised to help you achieve your objectives via SEO, PPC or CRO.

What are the benefits of Strategic Research?

  • Prioritise time & budget
  • Increased conversion rate – we focus on high intent traffic
  • Identify new opportunities – can you create new pages or update existing ones to capitalise on search volume for other relevant terms?
  • Synchronise marketing activity with key seasonal trends or events

Our Strategic Research includes

  • Keyword analysis of your site
  • Search behaviour analysis
  • Seasonal trends
  • ROI & profit margins
  • Analytics review
  • Competitor analysis

What are the main features of Strategic Research?

  • Search Behaviour Analysis

    It’s important to not just drive visitors to your site, but to ensure they’re the right type of visitor. That’s why keyword research is vital to learn about the search behaviour of your target audience and to ensure your site is optimised for the correct terms.

  • Seasonal Trends

    Does search volume peak at certain times throughout the year? If so it's important this is reflected in the strategy to ensure budgets capitalise on demand and key sales periods.

  • Competitor Analysis

    Where does your business sit within the competitive search landscape? Our analysis looks at your competitors to establish why they’re ranking where they are, and how much effort is required to catch up and outrank them.

  • Analytics Review

    Which areas on your site are currently performing well or could do with improvements? Our review of your analytics helps identify core areas to focus on, as well as establish your conversion rate.

  • ROI & Profit Margins

    We find out what your most profitable products or services are in order to prioritise the areas likely to generate the best return.

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