Search Engine Optimisation (SEO)

Even if your website is the best thing since sliced bread, if people cannot easily find it in the search engines then it’s not reaching its full potential. This is where Search Engine Optimisation (SEO) comes in – this is a great way to get your site to the top of the search results to drive high quality traffic.

SEO is based upon relevancy, trust and authority. Our strategic approach means this is reflected in both our on-page optimisation, such as fine-tuning your page copy as well the more ‘techie’ stuff behind the scenes, in addition to off-site tactics such as content marketing.

Our SEO consultancy service also means we’re always on hand to react to the search engine’s ever-changing algorithms, thereby keeping you one step ahead of your competition.

What are the benefits of SEO?

  • Increased traffic to your site
  • Reach a highly engaged audience who are actively searching for what you offer
  • Cost effective – organic listings are essentially free as you don’t pay for clicks
  • Brand awareness – the more searchers see your site in the results, the more they’ll recognise you as industry experts
  • Increased trust – the majority of searchers click on natural listings as opposed to PPC ads

Our SEO Management includes

  • Full strategic research into user search behaviour
  • Competitor analysis of search landscape
  • Analytics & tracking review
  • Full SEO audit, identifying both technical and meta issues
  • Ad hoc consultancy to address the latest SEO developments
  • Ongoing content marketing and blog management
  • Monthly bespoke KPI reporting

What are the main features of SEO?

  • Search Behaviour Analysis

    It’s important to not just drive visitors to your site, but to ensure they’re the right type of visitor. That’s why keyword research is vital to learn about the search behaviour of your target audience to ensure your site is optimised for relevant terms which will help drive high quality traffic.

  • SEO Audits

    Search engines examine many onsite factors when determining a site’s ranking. It’s therefore vital your site contains no technical hurdles which could prevent it being indexed, and has its meta data optimised in-line with the search behaviour analysis.

  • Content Marketing

    People love to visit and share websites which produce great content. It’s not just great for engagement though, if promoted well it can also help earn links which can boost your authority and rankings! We therefore offer onsite blogging, blogger outreach, infographic design and a press release service.

  • Local SEO

    An increasing number of searchers (especially on mobile devices) are looking for local businesses. That’s where our Local SEO service can help optimise your website and business listings, as well as build citations and encourage customer reviews to set you apart from your competitors.

  • International SEO

    If your website is multilingual or has a global presence then it's vital your site is correctly configured in order to compete in an overseas market.

  • Google Penalty Recovery

    The past few years have seen many sites hit by Google’s Panda and Penguin algorithm updates. With our in-depth analysis we can identify and diagnose areas which violate Google’s guidelines, and put together a strategy to place you on the road to recovery.

  • Mobile SEO

    Mobile usage has soared as a result of the popularity of smartphones, with many websites now offering a mobile version to provide a better user experience for those on the move. However, this can pose new SEO challenges which need to be addressed if they're to work as intended.

  • SEO Consultancy

    The world of SEO is ever-changing! Even when you think your site is fully optimised the search engine algorithms are constantly evolving which means you need to react to stay ahead of the curve. This is where we come in, with practical recommendations which adhere to best practice and the most recent industry developments.

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